For most marketers, we've begun the Google Analytics 4 Migration process - some have completed the migration and are confidently using GA4. For most,...
Search engine optimization (SEO) is omnipresent and evolving faster than ever before, so it can be challenging to identify what is a myth and which...
Creating a successful paid search campaign is no small task. Between ad group creation, keyword research, and ad copy refinement, you’ll have your...
Expanded text ads have been a staple in any digital marketer’s Google Ads campaign since we can remember. The easy and short ads only include space...
This may seem self-serving, but If you’re familiar with Google Ads, you’ll know it will be very on-brand. As Google rolls out automated bidding,...
You may have recently logged into your Google Ads account and browsed through the recommendations, when suddenly, “add image extensions to make your...
Understanding the concept of SEO, or search engine optimization is important not only for search engines like Google but also for users. Somewhere...
To put it simply: content can make your business more successful. Words have incredible power to pull your audience in and, when delivered at the...
If you’re going to be promoting your business digitally, you’re likely going to be allocating a good chunk of your advertising dollars to a Google...
In the digital marketing world, content is king! The purpose of SEO copywriting is to create compelling, valuable content that serves as a resource...