A/B testing, also referred to as split testing, is a great way for marketers to find the best way to encourage users to take certain actions on their...
As one of the resident copywriters at Page One, I spend many of my days developing fresh content. Blog posts and press releases are often more “fun”...
Managing paid search can be really fun, especially for someone like me who likes to keep everything neat and organized. But many times, when...
A PPC landing page is where a user “lands” after clicking on a paid search advertisement. It can be any type of page including a homepage (gasp!), a...
