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P1WS Internet Marketing Blog

Why is A/B Split Testing Important?

A/B testing, also referred to as split testing, is a great way for marketers to find the best way to encourage users to take certain actions on...

Anatomy of a Great Landing Page

As one of the resident copywriters at Page One, I spend many of my days developing fresh content. Blog posts and press releases are often more...

10 PPC Blunders and How to Avoid Them

Managing paid search can be really fun, especially for someone like me who likes to keep everything neat and organized. But many times, when...

5 Reasons Why PPC Landing Pages are Important

A PPC landing page is where a user “lands” after clicking on a paid search advertisement. It can be any type of page including a homepage (gasp!),...

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