The Problem with Passive Analytics
In today's data-saturated marketing landscape, you're likely drowning in numbers.
Open rates. Click-through...
For most marketers, we've begun the Google Analytics 4 Migration process - some have completed the migration and are confidently using GA4. For most,...
After being in the digital marketing industry for over a decade, you’d think I’d be the type of person to relish in change. Unfortunately, that’s not...
Did you know that the speed of your website impacts your online marketing? If not, then it is something you should be paying attention to. Google is...
It’s a pretty well-known thing around the office that I’m the “numbers guy” on the team. I have always enjoyed analyzing data and producing findings...
As a sibling, I have had a lifetime’s worth of experience with attribution. Broken lamp? That’s attributed to my brother. Leftover candy after...
This morning I had the pleasure of speaking at Social Media Breakfast Maine, a monthly educational event that helps our business community here in...
Google Analytics is an amazing resource to have when you're managing online marketing efforts for your business. But it's not perfect. Sorry, Google,...
In a move that industry experts have seen coming for a while now, on April 21st, Google will be releasing yet another algorithmic change which is...
Ahhhh… I love the holidays! So much cheer and happiness, twinkling lights, savory foods, laughter with friends and family - it’s ALL good! One of my...
