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P1WS Internet Marketing Blog

Why Action-Oriented Marketing Analytics Drives Real Business Growth

The Problem with Passive Analytics

In today's data-saturated marketing landscape, you're likely drowning in numbers.

Open rates. Click-through...

Google Analytics 4 Migration: Quick Checklist

For most marketers, we've begun the Google Analytics 4 Migration process - some have completed the migration and are confidently using GA4. For most,...

Google Analytics 4: Answering Common Questions & Easing Fears

After being in the digital marketing industry for over a decade, you’d think I’d be the type of person to relish in change. Unfortunately, that’s not...

How Website Speed Impacts Marketing Performance

Did you know that the speed of your website impacts your online marketing? If not, then it is something you should be paying attention to. Google is...

Common Mistakes when using Google Analytics

It’s a pretty well-known thing around the office that I’m the “numbers guy” on the team. I have always enjoyed analyzing data and producing findings...

Attribution, When Finding Fault Is A Good Thing

As a sibling, I have had a lifetime’s worth of experience with attribution. Broken lamp? That’s attributed to my brother. Leftover candy after...

Google Analytics 101

This morning I had the pleasure of speaking at Social Media Breakfast Maine, a monthly educational event that helps our business community here in...

New Referral Source in Google Analytics

Google Analytics is an amazing resource to have when you're managing online marketing efforts for your business. But it's not perfect. Sorry, Google,...

What Does Google's Mobile Friendly Update Mean For My Website?

In a move that industry experts have seen coming for a while now, on April 21st, Google will be releasing yet another algorithmic change which is...

Internet Marketing Gratitude

Ahhhh… I love the holidays! So much cheer and happiness, twinkling lights, savory foods, laughter with friends and family - it’s ALL good! One of my...

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