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P1WS Internet Marketing Blog

RIP Expanded Text Ads: You Won’t Be Missed

Expanded text ads have been a staple in any digital marketer’s Google Ads campaign since we can remember. The easy and short ads only include...

Why Professional PPC Management is Not Optional

This may seem self-serving, but If you’re familiar with Google Ads, you’ll know it will be very on-brand. As Google rolls out automated bidding,...

What You Need To Know About Google Search Ads Image Extensions

You may have recently logged into your Google Ads account and browsed through the recommendations, when suddenly, “add image extensions to make...

SEO 101: A Complete Beginner’s Guide

Understanding the concept of SEO, or search engine optimization is important not only for search engines like Google but also for users. Somewhere...

5 Essential Elements of Amazing Copywriting

To put it simply: content can make your business more successful. Words have incredible power to pull your audience in and, when delivered at the...

Google Ads: How to Choose the Right Advertising Strategy

If you’re going to be promoting your business digitally, you’re likely going to be allocating a good chunk of your advertising dollars to a Google...

6 Copywriting Techniques That Directly Impact SEO

In the digital marketing world, content is king! The purpose of SEO copywriting is to create compelling, valuable content that serves as a...

Google Ads Recommendations

Google recommends something, and we all know why. Actually, not all of us! You could be starting out as a beginner on your own company’s Google...

How to Develop Personas: Part 1 - Identifying the Right Personas

Personas development sure sounds fancy. If you’ve been doing any digital marketing over the past few years, you’ve likely come across the concept...

10 SEO Best Practices for 2021

05.13.2021   Jenika   SEO   No comments

Trying to understand SEO in 2021 can feel overwhelming and sometimes complicated. We've got things like:

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