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P1WS Internet Marketing Blog

How to Not Let Your Campaign Strategy Slip with SEO Maintenance

It’s no secret that SEO matters...a lot. More than 90% of experiences online begin with a Google search or use of another search engine. The top...

Why Accessibility Matters in 2021

When we think about disabilities, we often think of permanent disabilities such as blindness or someone who has been Deaf since birth. However,...

Core Web Vitals: Demystifying Google’s New Ranking Factor

What is the Core Web Vitals Update?

Last year Google announced they would be introducing a new ranking factor in May 2021. They rarely announce...

Google Analytics 4: Answering Common Questions & Easing Fears

After being in the digital marketing industry for over a decade, you’d think I’d be the type of person to relish in change. Unfortunately, that’s...

Say Goodbye to Modified Broad Match

We’re reaching the end of Google’s keyword match type: modified broad match. This is a change that gives a Google Ads account a lot of pluses,...

What is "Mobile-First" Marketing?

In the digital marketing industry, we hear (and use) the phrase “mobile-first marketing” all the time. In fact, if you’re a client of ours at Page...

Fantastic GA4

11.02.2020   Ian   Google updates   No comments

If it’s one thing I’ve learned while working with Google Adwords Ads, it’s that Google changes its products a lot. Even if you don’t work with...

P1WS Taking Swift Action to Slow the Spread of Coronavirus

03.17.2020   Patrick   P1WS   No comments

In a time of uncertainty and temporary transitions due to COVID-19, our company is dedicated to the health and well-being of our employees and...

Adding Popups to Your Website for CRO

I know what you're already thinking.

Let's Get Structural: A Deep Dive Into Schema Markup

We all know schema is super-dope. Adding schema markup to a site is:

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