P1WS Internet Marketing Blog

Holiday emails can strengthen or sabotage your email deliverability and future campaign performance. Inbox providers like Google and Yahoo have...

Summary

This blog explores the strengths and pitfalls of lead scoring in marketing automation, highlighting its efficiency benefits while warning...

Let’s be honest: building an email list from scratch the right way can feel like trying to scale a mountain in flip-flops. Slow. Tedious. Maybe a...

For years—decades even—marketing gurus and tech headlines have routinely declared the death of email marketing. And yet, here we are in 2025, and...

In the first part of this mini-series on persona development, we discussed identifying the right personas for your business (if you missed it, check...

Personas development sure sounds fancy. If you’ve been doing any digital marketing over the past few years, you’ve likely come across the concept of...