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P1WS Internet Marketing Blog

RIP Expanded Text Ads: You Won’t Be Missed

Expanded text ads have been a staple in any digital marketer’s Google Ads campaign since we can remember. The easy and short ads only include...

Why Professional PPC Management is Not Optional

This may seem self-serving, but If you’re familiar with Google Ads, you’ll know it will be very on-brand. As Google rolls out automated bidding,...

What You Need To Know About Google Search Ads Image Extensions

You may have recently logged into your Google Ads account and browsed through the recommendations, when suddenly, “add image extensions to make...

Google Ads: How to Choose the Right Advertising Strategy

If you’re going to be promoting your business digitally, you’re likely going to be allocating a good chunk of your advertising dollars to a Google...

Google Ads Recommendations

Google recommends something, and we all know why. Actually, not all of us! You could be starting out as a beginner on your own company’s Google...

Say Goodbye to Modified Broad Match

We’re reaching the end of Google’s keyword match type: modified broad match. This is a change that gives a Google Ads account a lot of pluses,...

Buying Into More Than Just Google Ads

Psst, hey marketers, wanna buy some ad space? I’m sure we’re all on the Google Ads train, and hopefully most of us are replicating our Google...

5 Reasons You Should Always Bid on Your Brand Name (And the Biggest Misconception About This Strategy)

No two digital marketing campaigns are alike. However, while we take a custom-tailored approach to every client’s goal, we always begin with the...

Refreshing Refresher for Google Ads

With another birthday officially in the books, I started reflecting on the basics and decided to review some of the cornerstones of Google Ads....

7 Internet Marketing Predictions for 2019

Happy New Year from the team at Page One Web Solutions! I speak for us all when I say we’re looking forward to what 2019 has in store for us in...

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