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P1WS Internet Marketing Blog

Responsive Ads & You

Welcome to the fold, Google Ads responsive text ads! We’re very excited to begin implementing these new Search Network ads for our clients for a...

Our First Look: The New Google AdWords Interface

Alpha previews are making their way into some AdWords accounts and we’re excited for the redesign! A few of our accounts got a sneak preview,...

Why is A/B Split Testing Important?

A/B testing, also referred to as split testing, is a great way for marketers to find the best way to encourage users to take certain actions on their...

Ads In The Local Pack, Because Google Likes Money

In the back of every web marketer's mind, having paid ads in the Google Local Pack was inevitable. Averaging over $600 per second in revenue, Google...

Knime: Funny Name, Serious Keyword Expansion

05.26.2016   Ian   Pay Per Click (PPC)   Comment

Working in Paid Search, I felt a little out of place at Distilled’s recent Searchlove conference in Boston. While Searchlove was seemingly SEO...

The Importance of Mobile Optimization

It’s no secret that Google has been constantly updating to adhere to mobile convenience as well as prioritizing mobile-friendly websites in search...

No, Really, Add Bing Ads To Your Paid Search

I’m a very skeptical person, but I’ll always reevaluate my position in the face of new evidence. When I first started working with paid search...

What is Display Retargeting?

Display retargeting can be a very powerful tool in your marketing arsenal. If you’ve never had the opportunity to take advantage of a retargeting...

PPC, Adwords, and the Googleplex

Wow, it’s been a whirlwind week around here at Page One! David and I returned from our free trip to visit the Googleplex on Wednesday morning and...

What does “not set” mean in Google Analytics reports?

We’ve been getting this question a lot lately... when you look at your Google Analytics keyword traffic and see “not set” or “not provided,” what...

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