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P1WS Internet Marketing Blog

How to Develop Personas: Part 1 - Identifying the Right Personas

Personas development sure sounds fancy. If you’ve been doing any digital marketing over the past few years, you’ve likely come across the concept of...

"The Other Guys" of Marketing Automation Software

If you’re a marketer, business owner or just an online marketing enthusiast - chances are you’re familiar with a number of marketing automation tools...

What is Marketing Automation? Is it Right for Your Business?

Over the past few years you’ve been hearing a lot about marketing automation, but have you considered it for your business?    

Get Automated: Marketing Gadgets to Powerful Sales Tools

This year, transform your marketing sales strategy from lead scoring and nurturing to a marketing automation campaign that will grow revenue. The...

Using Inbound Marketing Sales Management Software; A Priority Shift

If your business website gets a good amount of traffic and leads, that’s great! But don’t stop there, it’s time to to take full advantage of a sales...

Why Manufacturers Need To Know About Marketing Automation

What is Marketing Automation and Should I Be Using It?You may have heard the term marketing automation, but are unsure of what is and what it means....

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