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P1WS Internet Marketing Blog

Adwords Enhanced: Management of a Multi-Screen World

First announced in February 2013, Google Adwords began offering Enhanced Campaigns. Over the past couple of months, users have been able to...

10 PPC Blunders and How to Avoid Them

Managing paid search can be really fun, especially for someone like me who likes to keep everything neat and organized. But many times, when...

5 Reasons Why PPC Landing Pages are Important

A PPC landing page is where a user “lands” after clicking on a paid search advertisement. It can be any type of page including a homepage (gasp!),...

I Spy Facebook Retargeting Ads

Remember when you used to log into Facebook and browse your friends’ walls and leave a funny post on your own wall and then go on about your day?...

What does “not set” mean in Google Analytics reports?

We’ve been getting this question a lot lately... when you look at your Google Analytics keyword traffic and see “not set” or “not provided,” what...

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