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P1WS Internet Marketing Blog

The Importance of Mobile Optimization

It’s no secret that Google has been constantly updating to adhere to mobile convenience as well as prioritizing mobile-friendly websites in search...

Money Can't Buy Love, But It Can Buy Qualified Traffic

The Beatles were right, you can’t buy love. Luckily, your business can buy love. I don’t mean paying for positive reviews, that’s a topic I’ll leave...

AdWords: Side Ad, Farewell, Auf Wiedersehen, Adieu

There have been rumblings in the paid search arena concerning Google’s side ad space in search engine results all week. While the official AdWords...

Defining Paid Search Goals

Whether you want to educate your customers with an ebook download, to generate that classic online sale, or give your sales team some fresh leads,...

The Parallels of Building a PPC Account and a New PC

With the holiday season (and probable Steam Sale) fast approaching, it was time to finally bite the bullet and transition from a pre-built HP...

Broads Belong In Paid Search Marketing

Thank you for joining me this early in the day. I hope you have already had your morning scotch, because we have to discuss a particularly important...

No, Really, Add Bing Ads To Your Paid Search

I’m a very skeptical person, but I’ll always reevaluate my position in the face of new evidence. When I first started working with paid search...

Why You Need To Track Conversions, Period.

Conversion tracking and attribution is one of the most important things that a business can do, yet surprisingly, not everyone does it. Having your...

What is Display Retargeting?

Display retargeting can be a very powerful tool in your marketing arsenal. If you’ve never had the opportunity to take advantage of a retargeting...

Aim High with your Website: Harness the Power of KPIs

Whether your website is in the beginning stages of development, well on its way to becoming an internet dinosaur or somewhere in-between it is never...

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