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P1WS Internet Marketing Blog

Is It Software or People? Unpacking the Age-Old Question: People, Process, or Technology

10.23.2025   Alexis Crawford     No comments

In the debate of "Software vs. People," the real question often lies in understanding how people, processes, and technology work together. While...

Preparing for Maine's New Internet Privacy Laws: A Marketer's Guide to LD 1822

The Winds of Change: Maine's Pending Privacy Legislation

Summary

Maine’s proposed privacy legislation, LD 1822, could become one of the strictest...

The Power of a Business Partnership Over a Vendor Relationship in Marketing

Summary:This blog explains why businesses achieve stronger, more sustainable growth when they treat their marketing agency as a true strategic...

The Future of CRM: HubSpot’s Biggest Spotlight Releases from INBOUND 2025

Discover the game-changing innovations HubSpot unveiled at Inbound 2025 and how they're set to revolutionize marketing strategies.

Summary

HubSpot’s...

SEO, AEO, GEO & LLMs: The Future of AI-Driven Search

Summary:This post explores the evolution of search optimization from traditional SEO to AEO (Answer Engine Optimization) and now GEO (Generative...

From Funnel to Flywheel to Loop: Why HubSpot’s New Framework Is the Most Realistic Yet

Summary:This blog traces the evolution of marketing frameworks — from funnels to flywheels to HubSpot’s new Loop Marketing Framework. Drawing from...

Finally, GEO Tactics You can Actually Use (Without the Panic)

Summary:

This blog explains why Generative Engine Optimization (GEO) is the next evolution of SEO. It explores how brands can optimize content for...

The Unexpected Truth About Lead Scoring - And Smarter Alternatives

Summary

This blog explores the strengths and pitfalls of lead scoring in marketing automation, highlighting its efficiency benefits while warning...

From SEO to GEO: Playing to Win in the Age of Generative Search

Search has always been about adapting to change. First it was mobile, then voice, then zero-click results. Now, we’re entering a new chapter: ...

Front-Row Seat to the Future: What I Learned About AI at HubSpot’s Inbound 2025

Blog Highlights

  • First-hand narrative of stepping into a driverless Waymo car during HubSpot Inbound 2025 underscores a powerful metaphor: AI doesn’t...
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