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P1WS Internet Marketing Blog

Ian

Ian is a proud graduate of the University of Maine with a degree in Business Management, with a concentration in Marketing. After graduating, Ian dove into the world of hospitality and tourism where he solidified his love of travel. When he’s not traveling, you can find him at the closest beach.
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Recent Posts

Attribution, When Finding Fault Is A Good Thing

As a sibling, I have had a lifetime’s worth of experience with attribution. Broken lamp? That’s attributed to my brother. Leftover candy after...

Play That Funky Music, Google Home

The Page One owners, Pat and Pat, are known around here for their generosity. They certainly outdid themselves during our recent holiday party...

Ads In The Local Pack, Because Google Likes Money

In the back of every web marketer's mind, having paid ads in the Google Local Pack was inevitable. Averaging over $600 per second in revenue,...

Knime: Funny Name, Serious Keyword Expansion

05.26.2016   Ian   Pay Per Click (PPC)   Comment

Working in Paid Search, I felt a little out of place at Distilled’s recent Searchlove conference in Boston. While Searchlove was seemingly SEO...

Money Can't Buy Love, But It Can Buy Qualified Traffic

The Beatles were right, you can’t buy love. Luckily, your business can buy love. I don’t mean paying for positive reviews, that’s a topic I’ll...

AdWords: Side Ad, Farewell, Auf Wiedersehen, Adieu

There have been rumblings in the paid search arena concerning Google’s side ad space in search engine results all week. While the official AdWords...

Defining Paid Search Goals

Whether you want to educate your customers with an ebook download, to generate that classic online sale, or give your sales team some fresh leads,...

The Parallels of Building a PPC Account and a New PC

With the holiday season (and probable Steam Sale) fast approaching, it was time to finally bite the bullet and transition from a pre-built HP...

Broads Belong In Paid Search Marketing

Thank you for joining me this early in the day. I hope you have already had your morning scotch, because we have to discuss a particularly...

No, Really, Add Bing Ads To Your Paid Search

I’m a very skeptical person, but I’ll always reevaluate my position in the face of new evidence. When I first started working with paid search...

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