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P1WS Internet Marketing Blog

I'd like Eggs, Bacon and Some #Hashtags with my Coffee

How hashtags are more than a fad--they are proving to be a powerful marketing tool.

Chris Messina has been given the honorary title as founder and...

Shout it Loud and Shout it Proud

The Importance of using an Appropriate Voice and Tone in your Company’s Content Marketing

5 Reasons Why PPC Landing Pages are Important

A PPC landing page is where a user “lands” after clicking on a paid search advertisement. It can be any type of page including a homepage (gasp!),...

SearchLove Boston 2013 by Distilled

Web marketers in the know gathered this week for Distilled’s coveted SearchLove conference in Boston. Every face in the auditorium was glowing by...

Structure and Navigation - If Your Users Can't Get Around Your Site, It's Game Over!

In preparation for the move to our new office this summer, and in an ongoing effort to cultivate a fun and Google-like atmosphere at work, we...

I Spy Facebook Retargeting Ads

Remember when you used to log into Facebook and browse your friends’ walls and leave a funny post on your own wall and then go on about your day?...

Get to Know Your Copywriter

Make no mistake, copywriters are the worker bees of the web marketing world. They toil over dozens of pages of content daily, sometimes switching...

Link Building 101

Link building is hard. Before taking the first steps in what can be a difficult process, you have to communicate its value to your client....

What does “not set” mean in Google Analytics reports?

We’ve been getting this question a lot lately... when you look at your Google Analytics keyword traffic and see “not set” or “not provided,” what...

Still Reigning King of Digital Marketing

In the expansive land of internet marketing it is becoming ever more difficult for businesses to navigate through the growing number of...

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