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P1WS Internet Marketing Blog

How to Build a Persona: A Step-by-Step Guide

10.15.2024   Shayna McGroggan     No comments

In the first part of this mini-series on persona development, we discussed identifying the right personas for your business (if you missed it, check...

The Power of Iterative Design in UX

08.12.2024   Hailee     No comments

What is Iterative Design?

Iterative Design is a design methodology where the digital experience is treated as an ever-evolving product. This...

Is Paid Advertising Still Worth It?

Yes! Plus, 5 Reasons Why You Need to Hire an Agency with an Experienced PPC Team

In today's digital age, standing out from the crowd and getting your...

Google Analytics 4 Migration: Quick Checklist

For most marketers, we've begun the Google Analytics 4 Migration process - some have completed the migration and are confidently using GA4. For most,...

7 Common SEO Myths About Content Ranking

Search engine optimization (SEO) is omnipresent and evolving faster than ever before, so it can be challenging to identify what is a myth and which...

Pro Tips For Your Google Ads Landing Pages

Creating a successful paid search campaign is no small task. Between ad group creation, keyword research, and ad copy refinement, you’ll have your...

RIP Expanded Text Ads: You Won’t Be Missed

Expanded text ads have been a staple in any digital marketer’s Google Ads campaign since we can remember. The easy and short ads only include space...

Why Professional PPC Management is Not Optional

This may seem self-serving, but If you’re familiar with Google Ads, you’ll know it will be very on-brand. As Google rolls out automated bidding,...

What You Need To Know About Google Search Ads Image Extensions

You may have recently logged into your Google Ads account and browsed through the recommendations, when suddenly, “add image extensions to make your...

SEO 101: A Complete Beginner’s Guide

Understanding the concept of SEO, or search engine optimization is important not only for search engines like Google but also for users. Somewhere...

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